Dr. Dennis Howard's principal research interests focus on the application of  consumer behavior theory to sport and recreation issues. His research in recent years has concentrated on the development of a scale for measuring the dimensions which motivate and sustain sport spectatorship. His latest book with John Crompton is entitled Financing Sport. He has served as Co-Chair of NRPA's Leisure Research Symposium, member of SPRE's Board of Directors, President of the Oregon Park and Recreation Society, Associate Editor of Leisure Sciences, and on the Editorial Board of the Journal of Sport Management.

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