Medal Awarded: 
Local
Year Awarded: 
1999

Joseph Caverly (1922- ) received the Pugsley Medal in 1999. He was born on a farm in Waverly, New York, in 1922. As a child he had severe asthma and was quite sickly, but he was not lacking in ambition. In third grade, when asked, "What do you want to do when you grow up?" He replied, "Be a football coach and replace Knute Rockne at Notre Dame." The closest he came to being a famous coach was to throw out the ball on opening day of the baseball season for the San Francisco Giants in 1970!

He enrolled at Ithaca College, New York, majoring in physical education, but interrupted his studies in 1943 to attend Navy Fitness School where he graduated 1st Class Specialist (A) and was assigned to San Diego Amphibious Base as an instructor in physical fitness. He was shipped overseas, assigned to underwater demolition (frogmen) at Maui, Hawaii. He was sent with four frogmen teams to Oceanside, California, in preparation for the mainland invasion of Japan where he was in charge of training those four teams. When Japan surrendered and the war ended, Caverly was sent to the University of Southern California (USC) as director of physical fitness for Navy trainees. While at USC, he took physical education courses and transferred the credits to Ithaca College when he returned there, which enabled him to graduate with a degree in physical education in 1947.

After completing college, he was hired as recreation director for Hudson Falls, New York. One of his major accomplishments there was the construction of a teen center. The center was funded by donations and contributions from the community, decorated by teens, and the programs were planned and organized by teens.

Caverly's good work with teens at Hudson Falls resulted in him being hired as executive director of the Geneva Youth Bureau, in Geneva, New York in 1949. His friend from college, Mary Hilgenberg, was teaching physical education at Geneva High School but resigned her position and was appointed assistant director of the Geneva Youth Bureau. She had recommended Caverly for the executive director position.

The Youth Bureau was in a state of disarray with discredited programs and dilapidated facilities. Together Caverly and Hilgenberg resuscitated the bureau. They involved youth in the redevelopment of the dilapidated center which housed the agency and its programs and were able to persuade Governor Thomas Dewey to launch its grand reopening. In addition to the center, Caverly also operated 10 playgrounds and a summer camp. Caverly and Hilgenberg were married in 1951 in Geneva, before Caverly moved on to become superintendent of recreation for the Town of Pelham in Westchester County. Here he organized and operated extensive youth activities in the three villages under his jurisdiction, and also directed adult education and recreation programs. While at Pelham, Caverly completed work for a master's degree in recreation administration from New York University.

After two years in Pelham, Caverly moved in 1953 to become the first superintendent of recreation and parks in the Village of Freeport, New York, on Long Island. In this role, he formulated policies to guide the department's operation, and oversaw the development of several new projects funded by a $400,000 bond issue for park development.

Caverly's next move in 1957 was to the much larger community of Rochester, New York, first as superintendent of recreation and then from 1961-1969 as director of recreation and parks. When he was appointed, a headline in the local newspaper said, "His Job Won't Be an Easy One." The article went on to note that many in Rochester "feel that the city's playground and recreation program has left much to be desired." A number of the workers are active in partisan politics, or are relatives of political figures. Some tell of getting their jobs through ward leaders. At some playgrounds, workers repeatedly arrive on their jobs late, are absent for long periods during the day, and go home early."

Hence, the major challenge in Rochester was to remove the entrenched political patronage system of hiring staff who were unqualified. Caverly recruited experienced qualified staff, developed in-service training programs, and refuted the patronage system. A segment in the city charter referred to "providing for the safety of children." Caverly suggested to political leaders that if they did not allow him to hire qualified people they would be in violation of the charter. Caverly helped write a civil service exam for recreation leaders and in this way removed much of the patronage hiring from the system. A comprehensive plan was developed and a major reorganization implemented which resulted in extensive expansion of facilities and programs in Rochester.

When Caverly arrived at Rochester, there was no modern equipment; not one school open for use; and most of the recreation buildings were dilapidated. When he resigned 12 years later, every piece of property had been revamped, every school's facilities were used by the recreation department, and qualified staff had been hired. A lead editorial in the Rochester newspaper stated: "Caverly's departure represents a serious loss to this community. In his 12 years as director, he has transformed the recreation program from a system riddled with politics, patronage, inefficiency and lack of facilities into a smoothly run, professionally staffed, innovative operation."

He left Rochester to become general manager of the San Francisco Parks and Recreation Department which had over 1000 employees. At San Francisco, Caverly again found a deteriorating system characterized by an overextension of staff and equipment. Facilities had been added without budget and personnel support, so the system had deteriorated. Caverly requested that a comprehensive study of the agency be commissioned. He was supported by the Park Board but the proposal was rejected by the mayor because of lack of funds. Caverly then looked to the business community for assistance and they agreed to fund it. A committee was established comprised of top executives from San Francisco's business community to examine all facets of the department's operations and make recommendations for improvements. The business community underwrote the cost of a plan for action and assigned ten senior executives to work on it for six months. These individuals formed task forces in the areas of park maintenance, fiscal procedures, and organization and management. Most of the 330 recommendations from the plan of action were adopted by the recreation and park commission. This provided the blueprint, which guided Caverly's actions during his six-year tenure at San Francisco.

The city's shortage of resources made Caverly a major advocate for transferring some city parks into the federal Golden Gate National Recreation Area (GGNRA) which was being discussed in the late 1960s early 1970s. He was especially anxious to see five miles of beach park included, because the city could not staff or maintain it. Its inclusion was opposed by senior officials in the Nixon Administration who were reluctant to take on costs they believed the city should meet, but Caverly gave convincing testimony at a Senate Committee hearing and the area was incorporated into GGNRA.

Among his innovations were an automated watering system in the parks; a complete reorganization of the department; supervision of the completion of construction of Candlestick Park, home of the San Francisco Giants NFL team; construction of 24 mini-parks, development of a bicycle path network and renovation of numerous neighborhood parks; establishment of a park police unit; development of a vibrant Friends of Recreation and Parks support organization; and upgrading of the San Francisco Zoo. At the end of his stay in San Francisco, the mayor in a press interview declared, "He has done an outstanding job with our great parks system....During Joe Caverly's six years as general manager; he has made the Recreation and Parks Department perhaps the finest in the country."

The final chapter of Caverly's full-time professional career was a return to New York as commissioner of Westchester County Department of Parks, Recreation and Conservation. He held this position from 1975 to 1989. At Westchester County, Caverly's leadership followed the pattern that characterized his career -- review and appraisal, reorganization and implementation of substantial improvements. Among the most noticeable improvements were: transformation of the county's five public golf courses which were losing $460,000 per year when he arrived and showing a surplus of $410,000 when he retired; the enhancement of revenue production so self-generated revenues accounted for $13 million of the $20 million operating budget; institution of nature programs in many county parks, sanctuaries and museums; the rejuvenation of the 777-acre Muscoot Park with its museum house and interpretive farm related programs; establishment of bike trails; donation of the $5 million Patterson Family Estate; a Friends organization; rejuvenation of Playland, America's first Amusement Park; and the creation of multiple special events and festivals.

Mary Caverly founded Creative Leisure Services in 1973 and when Caverly retired in 1988, he joined her in the consulting venture.  Among other projects, they completed, the Baltimore Park and Recreation Community Center Plan revamping and restructuring the division. Throughout his career, Caverly was prominent in leadership roles in professional organizations. He was chairman and one of the founding members of the Urban Park and Recreation Association in 1971 which was originally comprised of the directors of agencies in the 15 largest US cities, and chaired many task forces and committees for both NRPA and the New York State Recreation & Park Society.

Caverly's greatest asset was his personality. It accounted for much of the relentless record of success, which characterized his career. His strength was to bring people together: the public and the business sector, neighborhood communities, schools and other organizations. Secretary of the Interior Manuel Lujon described him as "unwaveringly fair, courteous and friendly," while the Mayor of San Francisco affectionately referred to him as "the genial Irishman from New York." However, this geniality was accompanied by a fortitude, determination, commitment and belief in the field, which were key to surmounting the challenges with which he was confronted at every step in his career.